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Laval residents aged 40 and under least likely to identify with their city

Survey places this age group at lowest end of scale

Stéphane St-Amour par Stéphane St-Amour
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Article mis en ligne le 26 juin 2009 à 13:36
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Laval residents aged 40 and under least likely to identify with their city
Survey places this age group at lowest end of scale
If you’re under 40 and live in Laval, you feel little or no attachment to your city, joining Northern Quebec at the lowest rung of a ladder relating to attachment to community.

That’s one of four major revelations of the biggest study on social values ever conducted in Quebec. Conducted in mid-March, for Hebdos Québec by Leger marketing, the poll of some 30,000 respondents leaves little doubt as to the accuracy of the findings.

Conclusions in the survey are consistent with a 2005 Statistics Canada study pointing to Laval as the region, out of 119 polled across the country, showing the weakest sense of attachment to their local community.
Attachment
In the 18-29 age group, only 13% of those polled in 2009 expressed any attachment to city, province or country, compared with 33% for Quebec as a whole.
For Laval people ages 30-39, evidence of attachment fares a little better at 21%, but again significantly behind the Quebec average of 33%. Of the 17 regions surveyed, only the 40,000 in Northern Quebec (60 % of whom are Cree and Inuit), showed less attachment to their city than did the people of Laval. By inverse residents of Lower-Saint-Lawrence and Saguenay-Lac-Saint-Jean expressed strongest attachment, with 48% of them putting city ahead of province and country.

Strongest appreciation of community in the 18-29 age group was discovered in Chaudière-Appalaches (46%) and Centre-du-Québec (44%).

In sharp contrast, it appears that identifying with one’s city (much like fine wine) improves with age. 40% of Laval residents aged 60 and over polled in the survey declared stronger attachment to city than to province (29%) or country (30%), albeit not as high as Nord-du-Québec (55%) or Saguenay-Lac-Saint-Jean (48%).

In the survey as a whole for all age groups, Laval residents came in at 55% identifying with province first, 27% with city, and only 17% with country. Across Quebec, province ranked first (51%), city second (32%), country lat (27%).
Attachment to neighbourhood
Laval respondents to the survey rejoined the pack in attachment to neighbourhood, with 62% expressing strong commitment, a figure equivalent to the Quebec average.
Of significance, for Île-Jésus the two age groups at the extreme end of the scale – 18-29 and 60 plus – manifested stronger attachment to neighbourhood life than Quebec as a whole, with 18-29 at 63% versus 51%, and 60 Plus at 83% versus 74%.

Complete results from this vast inquiry lifting the veil on the “real look of Quebec” are available at www.hebdos.com

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